Monday, November 28, 2011

Chimney Maintenance for Warmth and Safety

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Copyright 2011 NATIONAL ASSOCIATION OF REALTORS®

Monday, November 21, 2011

Why Lose Time Waiting for the Cable Guy? 5 Ways to Take Back That Time

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Copyright 2011 NATIONAL ASSOCIATION OF REALTORS®

Friday, November 18, 2011

LED Holiday Lights: 6 Need-to-Know Tips

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Copyright 2011 NATIONAL ASSOCIATION OF REALTORS®

Tips on How To Prepare Your Home for Holiday Guests

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Copyright 2011 NATIONAL ASSOCIATION OF REALTORS®

Thursday, November 17, 2011

2011 NAR Strategic Planning Committee Focus Group Reports

buyersTo help with the 2011 NAR Strategic Plan, focus groups were conducted with both REALTORS® and with consumers. The focus groups were conducted in Jacksonville, FL; Chicago, IL; Salt Lake City, UT; Memphis, TN; and Pittsburgh, PA. The groups were led by a professional facilitator with an observer from NAR behind the one-way mirror. Here are the reports: 

Tuesday, November 15, 2011

Radically Practical Meets Practically Radical


Some of the most enjoyable sessions I attend at NAR Annual Conference are the EES or Entrepreneurial Excellence Sessions. This year has been no exception as we had the opportunity to listen to William Taylor, the co-founder of the cutting edge magazine Fast Company.

William started off his presentation with an example of an industry that, like real estate, has been struggling for the last several years – the airline industry. In the last decade this industry’s combined losses have totaled more than $60 Million! Yet despite this difficult environment, one airline has risen above the rest to be profitable and successful while others have failed. That airline is Southwest. Everything Southwest does is different and unique in a field where most are indistinguishable from one another.

Taylor’s message was simple, you have to differentiate yourself, much like Southwest Airlines has, to be successful in both good and bad economies. Here are just a few of his top quotes from the session:

“Being able to clearly and succinctly verbalize your value proposition will make all the difference in your business.”

“Being in the middle of the road means you are on the road to nowhere.”

“STOP asking what keeps you up at night and start asking what gets you up in the morning.”

“Think differently! Your brand is your culture, your culture is your brand.”

“Business today isn’t about price, commission, etc It’s about making everything more memorable for your customers.”

“Brand of the future will offer something that is hard to come by, be committed to a big idea, & intensely human.”

“The job of leadership is to help your organization see the opportunities to do things differently.”

“You can’t let what you know limit what you can imagine.”

“Tap into the hidden and collective genius of your customers and colleagues.”

It was a great session and really got me thinking about how important it is to be different than my competitors. Would love to hear some of your thoughts on doing thing differently and incorporating some of William Taylor’s ideas into your business.

Friday, November 4, 2011

Utah's Housing Affordability Index Reaches Record High


Housing Affordability IndexWhile some would have you believe that the sky is falling when it comes to real estate, Chicken Little is actually craning his neck because the housing affordability index is so high!
Since 1970 the National Association of REALTORS has been tracking this index. Earlier this year we reached the all time record high for this index! As of September, 2011, Utah’s index is at 168!
Housing Affordability Index 1970 - 2011The index is designed to show the relationship between the median income and the median home price, it also takes into consideration the current interest rate. To put it more simply the index represents the percentage of the median income needed to purchase a median price home. In other words, in Utah right now, a family earning a median income makes 168% of what is required to purchase a median priced home.
housing affordabilityWhy is this important? Well first off it’s good news in the sense that more people can afford to be homeowners. This is especially important when you consider that current studies are showing that it’s more expensive to rent than to own! Secondly, if a median income family wants to buy a median priced home they will be spending less per month on that home than they would have just a few short years ago!
With decreasing inventories, home prices stabilizing, and interest rates at historic lows, coupled with this record high Housing Affordability Index; it really is a great time to buy a home!